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02 February 2015

How to dress like a Scandinavian part one

SANDRO PARIS coat, MONKI trousers (similar), ADIDAS stan smith (here), ASOS socks (similar), CHEAP MONDAY sweatshirt via Urban Outfitters* (here), GIVENCHY Antigona bag (here) NIKKI STARK gem, midi and thin silver rings*

I've teamed up with the amazing people over at Urban Outfitters on a few posts this week on dressing like a Scandi person, considering I'm Danish and I hope to god that gives me at least an iota of knowledge on the subject. If genetics doesn't suffice, I spend 2 months a year there and have done for 18 years. Since UO will be focussing on a Scandinavian aesthetic for their SS15 collections, it seemed like a natural thing to work together on.

In the last few years there has been a real focus on Scandinavian fashion; from the everyday person in the street, to the amazing up and coming design scene: it's everywhere. I always find it slightly odd when people ask me how to embody a more Danish aesthetic because, to be frank, it's one that is instilled in Scandinavians as they grow up and it's hard to learn. I only spend two months of the year there in the summer, but both my mormor and mother helped teach me about quality and sewing. Fresh out the womb you're surrounded by people who have developed such a keen eye for minimalism and quality, ways to make the ordinary extraordinary. There is a real pride in their aesthetic and while effortless, Scandinavian style is never thoughtless. Beyond that there exists a real devotion to Scandinavian brands, anywhere from designer brands like Wood Wood to their excellent high street stores like Cheap Monday and Monki. I've spent the last couple years trying to get to know these brands and investing in their timeless pieces and the automatic cool credo that seems to come with wearing then, probably because you know you're investing in beautiful and unique designs.

The clothing is understated, never showy. Designers work neutral shades into something intriguing by playing with texture, shape and design. It takes a lot of skill to turn something conventionally dull into something aesthetically wonderful and interesting. In an industry so saturated with look at me me me clothing, there's a refreshing honesty to their blunt minimalism. Even those who don't stick to a neutral palete seem to have an innate understanding of colour and layering so that it never borders tasteless. It is calculated and intent on casual elegance, with comfort rarely, if ever, sacrificed.
So, lesson number one? Try to focus less on colours and more on shapes, fabrics and layering. Own whatever you want to wear with silent confidence in one hand and a (real) Danish pastry in the other.

23 comments:

  1. I love your blog; you're always so funny and entertaining and informative. And you're always wearing something gorgeous. Like that coat! Love. I think you and your style definitely embody that Scandinavian penchant for quality and simplicity. It's not necessarily "fancy", but it works and it looks good, and I like that about you. And your people.

    Courtney from Two Looks, One London | Fashion, Beauty, Life... .x.

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  2. Love this all black look! X

    http://www.fashioliezta.com

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  3. Love your advices on Scandinavian style! Minimalism and quality: yes! x

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  4. loving this look
    i've definitely been more interested in scandinavian style lately and loved how you described it; minimalism and quality
    xx
    http://anoddgirl.blogspot.com.au

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  5. I love the minimal Scandinavian look, especially when it is all black with a pair of sparkling white trainers...nailed it! xx

    www.lurchhoundloves.com
    http://www.bloglovin.com/blog/4995777

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  6. such a beautiful look ! absolutely adore your coat, i'm so into the Scandinavian look x

    CLUB AVENUE / http://club-avenue.blogspot.com / instagram

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  7. Such a good combo! Lovely look!

    X Nora / 1310bynora.com

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  8. It's true, nordic countries are too good at quality and minimalism. Maybe its the weather, light, or the fact that everything is expensive? http://thepaarblog.com/

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  9. Scandinavian style is something that I admire greatly. This post is so well written and I love the accompanying outfit photographs. Can't wait to see part two!

    http://cequisuit.blogspot.com

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  10. Gorgeous! Scandinavian style is always my fave and where I find the most inspiration. This outfit is so gorgeous!

    Shot From The Street | Fashion Blog

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  11. I love your coat, I am on the look out for a structured coat and this one is perfect!
    xo, S
    check out my personal and travel blog ♥

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  12. Do you use VSCO for your photos? Loveeee them!



    Xx,

    Http://sacosha.blogspot.com

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    Replies
    1. Hi Beatrice! No- I edit blog photos on Photoshop but I do use VSCO for my instagram! x

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  13. You are so beautiful! Really love this outfit :3

    Ana, xo ♥
    http://aruivablog.blogspot.pt

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  14. Sensational outfit - all our little accessories add the perfect touches to this outfit!
    xxx
    www.insidein-insideout.net

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  15. Were you born in Denmark or the US?
    Anyway, I love Scandi style. Always so minimal and pristine.

    x

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    Replies
    1. Hiya! I was actually born in London, but I spend a lot of time in both the US and Danmark! x

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  16. That bag is divine!
    www.diamants-au-chocolat.blogspot.ie

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  17. Haha I love the title. Perfect style!

    www.adventuresofalovebird.com

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