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16 August 2014

Ganni S/S'15

The first hint of summer in the Ganni collection came in the form of the show invitation; a bright, AstroTurf green with ALL IS VANITY, NOTHING IS FAIR defiantly written on the one side, continued once you set foot in the venue (a tennis court, fittingly enough). The crowds waited, balcony and center court, curious as to what kind of sartorial game we were about to watch. Sure enough, the show wasn't as different from the actual sporting game as you might expect. Pale blues in leather and denim served and were met with bright green track pants and those crisp white trainers. The vibe of the collection as a whole was somewhere between a country club and the run down side of town; heading one way at one moment, and countering back to an almost satirical take on conventional summer wear, what one might expect to see the crowds wearing at Wimbledon the next. The nod to tennis became less of a nod and more of an anchor; grounding every look indefinitely in summer while avoiding any kind of cliche. There was bold mix of the scandinavian indifference to conventional shape and styling and a careful attention to detail in the form of tied waists, draped jackets and lace bras peeking out from feminine lingerie sets and androgynous suits. Each look was easy, laid-back and brilliantly casual-  an imitation of sportswear at times, and a complete rejection of it at others, constantly rallying between the two. And those crisp white trainers.
Never before have those awkward zip up tennis jumpers your father used to wear looked more appealing.


  1. This has to be one of my favourite collections to date!! I love the minimalist sporty vibe, it's awesome! Great photos too xx

  2. This is the perfect laid back look! I love these items, they are wearable, clean and super stylish!


  3. love ittt


  4. I love the sporty and clean feel of the collection! and I'm glad to see white trainers for next summer because I'm not ready to leave them yet.

    Fashionably Sparkly

  5. I love the green pants!

  6. Awesome lookbook!
    Have a gorgous Saturday night!

  7. Great collection! Probably my favorite one, too! So simple and minimal! I love it and I for sure would wear this! Ps: I also want those shoes!

    XO, Melissa

  8. Love these looks, some masculine cuts that look great.

  9. The sweater on the first photo is everything!


  10. Love it!

  11. I like the style you dress.

  12. You are totally rocking the outfit you are wearing.


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