Pages

Search This Blog

01 September 2010

Vogue Italia.

I'm sure many of you have seen the Oil & Water shoot Vogue italia did, and I'm sure you all know what a cafuffle it caused among magazines, websites etc... I'm still undecided about how I feel about it, so it's easier to write from both points of view, for and against.
There are so many opinions surrounding this, many think it's distasteful, others don't. Refinery 29 weren't too happy with the idea of glamourising a disaster like the BP oil spill, especially so soon after the actual incident. Dressing up models, who may very well not even be aware of the impact the oil has had on the enviroment could easily make the whole issue seem cheap and make a mockery of it. But in thinking this you have to assume that only people who don't like fashion think this surely? To imply putting such a serious issue into a , what, a Fashion magazine? eugh. And the fact the Vogue Italia flew in a whole bunch of gorgeous clothes just to cover the in oil, why? What is the point, what are you trying to make us see, feel? Are you trying to compare expensive clothes to the suffering animals? These photo's certainly erupted a lot of questions in my mind. The models poses and the whole shoot in general is obviously focused on the environment that's suffering, pictures of models choking on water, writhing in oil. It's maybe a little bit hypocritical, and here's a point I haven't seen brought up yet, The fashion industry kills animals for their Fur, but as soon as a good photo opportunity arises they're all over animal symathy like jam on toast? I'm not Pro Fur or anti fur, I don't buy real fur, but I don't really buy fake fur either, I guess I'm not really into fur at all, but the fact I hadn't seen this point brought up did surprise me. So that's kind of why people may not like this shoot, and it's understandable after all the points are raised.
The whole thing isn't really relevant to fashion ( the oil spill, which I guess increases the integrity of that situation and turning it into inspiration, and therefore making it related, I hope that made sense), but there is no doubt of the beauty of the photos.The eery lighting, devestating scenery and beautiful models and clothes (which have been covered in oil, but somehow are still eerily beautiful), they all contrast and just make you want to stare for a long time, and admire the fact that only Vogue, and fashion could make the sadness and beauty come through on something like this. French and Italian Vogue are known for their challenging articles and photos, for touching on things you wouldn't ever dream of, and it's admirable. This is an issue that everyone should be aware of, and this shoot makes it more accessible to those who might read Vogue more than they read the Guardian, and Magazines being a key part of the Italian language and society, why not put it in a big magazine? Why not express this serious issue with creativity, I was certainly more intrigued by the whole Oil spill after seeing this shoot, it's just more accessible. Maybe Vogue is trying to say the fashion industry cares? It's trying to show that just because we like clothes, doesn't mean were thick as a wall. I think that if Vogue wants to portray a serious issue artistically, then this was the most tasteful way to have done it, and I also think it was not made to be loved by everyone despite it's beauty, it was shot to raise controversy, and through that controversy, raise awareness, and it worked.

22 comments:

  1. I love your opinion posts. You've struck a nice balance between the two sides there, although I think there's more to be said in favour of a shoot that really highlights the value we place on materialism today!

    xxx
    http://stylegoddesses.blogspot.com/

    ReplyDelete
  2. Great post! I don't know what my opinion on this shoot is. On one hand it is a captivating and beautiful portrayal of the devastation but on the other hand it seems a little like a slap in the face to those who are suffering due to the oil spill... hmmm

    ReplyDelete
  3. Wow I enjoyed your post, I liked how you discussed both sides. I had never seen this editorial actually. I definitely think that there is an artistic, creative side to it. I just hope that it's intent is not to actually glamorize the disaster. However I do like the idea that it brings awareness. The public really needs a lot of that. I loved you blog by the way :)

    ♥lasenoritadaisy.blogspot.com

    ReplyDelete
  4. of course it is relevant to fashion. fashion isn't just about clothes it is about whatever the hell inspires you or gets you thinking and wanting to make.

    ReplyDelete
  5. Great opinions to suit these amazing pictures.Love your blog missy =)

    Off The Wardrobe

    ReplyDelete
  6. oh yes these pics defo did the job xxx

    ReplyDelete
  7. Ha ha, how funny that you bought this Jumper too =) How does it suit? I orderd size 10, hope it's not too big...

    ReplyDelete
  8. wow awesome!

    ReplyDelete
  9. wow! strong editorial! love it!
    oh! i just bumped into your blog! niceeeeeeeeeeeeeee one! i'm happy to have found this place :D
    xoxo from rome
    K.
    http://kcomekarolina.blogspot.com/

    ReplyDelete
  10. thanks for the comment on my blog - always nice to hear nice things about my blog, just to know somebody is actually reading it, haha..
    And yes, Freepeople is awesome.
    I love how this post is an opinion post, I think its great.. As for me, I am a vegetarian and completely against fur..

    lacherinoir.blogspot.com

    ReplyDelete
  11. coool post

    come follow the first ever fashion blog from a Guys POV, let He know what you think

    fashionbyhe.blogspot.com

    ReplyDelete
  12. I'm not sure what I think about the whole fandago to be honest, you raised a lot of thought provoking questions and ideas which I had never really contemplated... go vogue Italia i say!
    Xxx

    ReplyDelete
  13. these photos are definitely eery, i'm glad to see that fashion can shine light on such a serious situation. brutal, but honest.

    http://bareleopard.blogspot.com/

    ReplyDelete
  14. very thoughtful post, you make a few very good points. In my opinion, Vogue isn't in the wrong for doing the editorial - they're a fashion magazine so their concern is with fashion, not morality or environmental sensitivity.

    ReplyDelete
  15. brilliant post! while i agree with your 'all over animal sympathy like jam on toast' statement completely.. i dont think vogue is wrong for doing the shoot. it seems to have riled people way past the point of reason- vogue is a fashion magazine at the end of the but, and it is only a photoshoot... and a really effective one at that. great blog xx

    www.shutterbug-z.blogspot.com

    ReplyDelete
  16. Thanks for the comment, I don't think Vogue was wrong for shooting this editorial, the photos are beautiful, and Vogue IS a fashion mag and the fashion is pretty awesome :)

    ReplyDelete
  17. mir gefällt dein design vom blog! :-O ich mag das acuh haben!
    i find this post good:-) your opinion, mannn 8-)
    http://ichwuerdesagenstroh.blogspot.com

    ReplyDelete
  18. amazing editorial!


    HTTP://FASHIONUANCE.BLOGSPOT.COM

    ReplyDelete

Copyright @ Camilla Ackley. Blog Design by KotrynaBassDesign